Quote:
Originally Posted by Captain N
No, that's not what is happening. It has more to do with inventory limitations and Target not being able to restore small stock in a reasonable time.
If you think Target's physical media sales are suddenly super profitable because lots of people are buying discs, eithet generally or during B2G1 sales, that's not the reason. Disc sales are still way down and only going lower.
Publishers, trying to minimize costly overstock they can't sell, are filling orders slower, not to mention retailers are just ordering less. It's just a consequence of that market reality.
It's easy for folks like us on here who buy physical media to think loads of people are flocking to Target.com and buying droves of discs. Sorry, that's not happening.
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Well I don't have any inside knowledge as to how successful Target's sales are, but just by the attention they get here and how much faster titles sell out, it stands to reason that they get more notice today than they did when they started a few years back, helped out further by the dwindling interest of BB and amazon to aggressively promote media like they once did. Not to mention the disqualification of preorders only started a year or so ago, and only applies to the major producers that obviously required such, which they probably wouldn't care if sells figures were nearly as low as some seem to think. Not to point out the obvious, but if these sells weren't getting a lot of attention, target would have no doubt ended them by now.
I also haven't kept up with overall media sells figures and have reason not to trust digital numbers that are likely still being fudged, just as they were over a decade ago when they were just getting going, but reports were coming in years ago, of select studios with especially aggressive digital agendas being concerned that streaming adoption was stabilizing too soon. The pandemic gave it a boost, and now the latest news suggests that boost is largely over. The fact is, much, if not most of the market changes we've seen - which have been greatly exaggerated by deceptive marketing and the preponderance of naive and "sellout" internet journalism - are related to changes in a rental industry that had gotten out of corporate hollywood's control - it's been a market stabilization as it were. The core collector market still values real, tangible product they have legal claim to, just as they always have, even if they do value having a copy they can watch on the go as well. So, if the physical market is still diminishing at any kind of appreciable rate - which I've heard for years that it's not dying nearly as fast as certain studios hoped or have even actively tried to bring about - it's likely because the customer base itself is dying out, literally - there are reasons young people have been the most aggressively targeted for streaming adoption: aside from the fact that it "seems" the most affordable (it's really not when you factor in buying and selling, the loss of millions of copies of rental surplus hitting the market, not to mention the long term pricing agenda that we're only beginning to get a taste of) for a demographic that doesn't have much disposable income or space of their own for that matter, but they're the future and by mere lack of life experience, the most easily manipulated. Of course, the present pandemic economy has certainly caused many financial hardships for all ages.
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