Sky - 3D, HD and everything else

[Blu_Ray_UK2007]

To be fair though mate since we all got it they have put a lot of effort into HD content!

It's worth the price alone every time you watch footy in HD!

[garlad]

Originally Posted by Blu_Ray_UK2007

To be fair though mate since we all got it they have put a lot of effort into HD content!

It's worth the price alone every time you watch footy in HD!

yeah you're dead right. What have we now, almost 40 HD channels! Saw E4HD was added as well and Sky ChristmasHD and MGM HD! We cant get Channel4 HD over here yet and I can only tune in BBCHD as an extra channel (so cant record ) so hopefully they will both be added to our EPG soon.

[garlad]

Anyone see this??

Sky to promote Europe's first 3D TV channel with Avatar launch
by Jacquie Bowser, Brand Republic 17-Dec-09, 09:20

LONDON - BSkyB is set to promote its 3D TV channel, Europe's first, with a nationwide 3D ad campaign launching in cinemas tomorrow alongside James Cameron's 3D film 'Avatar'.

Sky's 3D channel launches next year and will be available to customers with a Sky+ HD set-top box and a 3D-ready TV set. It will offer movies, entertainment and sport.
The six-week ad campaign, created by Sky's in-house agency Sky Creative, will run before screenings of 'Avatar' in 700 cinemas across the UK.

The ads feature the strapline '3D TV from Sky, coming soon to your existing Sky+HD box'.

Sky's campaign will also run at The O2 concert arena and at its store in London's Westfield shopping centre.

Hilary Perchard, Sky director of product management, said: "As we move towards the launch of the UK's first 3D TV services, these are our first steps in widening public awareness of the service and providing a 'seeing is believing' experience.

"As Sky's 3D TV service uses the same underlying technology as that being used in cinemas, it seemed natural to use Avatar as our first marketing platform.

"We also wanted to give consumers the opportunity to sample first hand the quality of experience we will offer next year."

Honda is also launching a cinema campaign to coincide with the release of Avatar to promote its Civic model.

Additionally, Coke Zero, Casio, McDonalds, Panasonic and LG have partnered with Twentieth Century Fox on co-promotional campaigns for the 3D film.

[garlad]

Another article..

Sky TV says it has made a significant step towards bringing 3D television to British viewers.

The satellite broadcaster says it has successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box.

Sky has been filming a number of events using 3D cameras over recent months.

Such broadcasts would require the use of 3D televisions, not yet available in UK stores, and viewers would need to wear 3D polarising glasses.

Earlier this year BBC engineers broadcast a Six Nations rugby union international in 3D to an audience at a theatre in London.

Sky says it has gone further by showing that 3D could be delivered into homes, straight to its Sky+HD set-top box, without much difficulty.

Sky is stressing it is not making a product launch, but producing a technological demonstration.

"We have shown it is a technical reality," Sky's director of strategic product development, Gerry O'Sullivan, told BBC News.

"Now we have to find a way to bring it to viewers."
The approach requires new recording as well as playback equipment

At a demonstration at its West London headquarters, the company showed clips from programmes it had filmed in 3D, including a Ricky Hatton boxing match, a rugby union international and an episode of Gladiators.

Mr O'Sullivan said major TV manufacturers were beginning to look at building 3D sets and at January's Consumer Electronics Show, in Las Vegas, a number of prototypes are expected to be on display.

He explained that for broadcasters, the move to 3D would not be anything like as expensive as the investment the industry had made in high-definition television.

"It's not hugely costly," he explained, "because it piggybacks on the investment in HD."

Hollywood is beginning to invest heavily in 3D movie production and in Japan some television channels are already broadcasting in 3D.

It is a technology that first surfaced in the 1950s, but modern digital technology has brought new interest from producers and manufacturers.

Mr O'Sullivan dismissed the idea that it would appeal only to a small minority of viewers.

"I heard HD described as a niche product," he said. "Now we've got nearly 600,000 HD customers."

Link

[garlad]

This article is old, but has a video explaining how it will work..

http://tv.sky.com/skys-3d-telly-news

Also, the £2,000 price tag for a 3DTV might be a bit short of the mark???

[garlad]

http://news.sky.com/skynews/Home/UK-..._In_Nine_Pubs_

[Nerdkiller likes BD]

Geez, everyone is just pushing for 3DTV so early. I'm not sure how people will join in, I mean, we already spent hundreds, probably thousands just to upgrade our TV's to HD and now we're expected to do the same again for 3D. I just got my first HDTV last year. I'm not entirely sure if this will catch on unless we see a quick price drop on them.