Sony to sell PS3 chip lines to rival Toshiba!

[BluStar88]

Originally Posted by Xerious

i hope everyone realizes that the CELL B/E is/was a joint venture between SONY/TOSHIBA/IBM... this in no way manner or form going to effect the format war between BD and HDDUD.

everyone needs to remember that all companies vendor out things to competitors at some point... i work for sprint... we have customers like at&t and verzion on our books... we also use a lot of their pipes as well... it's just sound business practice to do so. companies are multifaceted.

You are right this is simply a way for sony to;
-improve its share price
-focus on core compenencies
-and get out of a struggling partnership while retaining supply rights

ultimately this sale could result in lower prices for the cell chips as toshiba will have better scale reducing costs and ultimately reducing the market price for the cell chip.

Its all business 101 and nothing to do with the format war.