BDA better make some moves soon

[BigB88]

Originally Posted by Vonscoot

WM is an ideal retailer to offload these players, as the majority of HDTV's sold at WM are 720p/1080i. Full HD or not, those customers will not notice a difference of 1080i vs 1080p on their 720p/1080i set. These players are practically designed for their TV's and will still look amazing compared to their regular DVD players. As far as this customer base, many who would purchase their TV at WM don't even have a HT system so would reap almost no benefit from the audio superiority of blu-ray.

While those of us on this forum can clearly distinguish between full High Definition and these sub-par HD-DVD players, your average WM customer may not.

Again, I agree, so what is the BDA's answer? Are they going to try and compete in this space or just write it off. I have a feeling if they right it off, this will be a large potential customer base being ignored and BD will suffer for it. Not trying to spread FUD, just trying to understand what the BDA strategy is (or even if there is one).