The BDA did something stupid and comments like these make you wonder...

[DaViD Boulet]

It's not the same thing.

And even now the technology is available, but manufacturers don't impleiment it properly in BD hardware and a consumer is forced be become an "expert" to just understand what they are and aren't getting with each machine on the store shelf. That's not good product design, and it's a bad strategy for a format that's trying to impress consumers to get on board.

The BDA relaxed specs to gain favor with manufacturers. But it wont' make anyone love BD more when that customer discovers a month later that his $299 or $399 purchase doesn't let him access the bonus materials advertised on the disc packaging.