Blu Ray and Europe (whats the holdup)

[Bullseye]

I've been looking to pick up either the Pioneer or Sony dedicated player for a while now. I have visited the Sony Store on a number of occassions and the staff are not aware of the release date for their dedicated players. Are Sony and the other BD supporters threating the European customers as second class citizens when it comes to technology and BD releases. I have the PS3 and love the picture quality but i have to say i am jealous of all you American collectors and the wider choice available to you. While HD-DVD is well behind when it comes to choice it feels like that both formats are not all that concerned about the European market at present which sucks.

I have purchased 14 titles so far but it seems to be taking amazon.co.uk for ever in restocking certain titles.