Sony KDL-70XBR3 - Dream on.

[WriteSimply]

This is the high-res photo of the above.

From a blogger

OSRAM was showing off the set because it uses the company’s Golden Dragon LEDs as a backlight. The 1080p display is 70″ diagonal, and has a 120 Hz refresh rate and supports Sony’s xvColor standard. The backlight uses 1,152 LEDS, arranged in quads of red:green:green:blue. Together, they produce an image rated at 500 nits. The LEDs offer a number of advantages. They are friendlier for the enviroment, and they produce a thinner backlight; the backlight is only about 2 inches thick. Perhaps most important, the color gamut is better than with a traditional backlight. Reds are clearly richer and more saturated.

Backlights are an essential and expensive part of LCD TVs. LEDs offer some distinct improvements over fluorescent designs, and while they come at a premium price for now, expect the prices to fall as production levels increase.

The price is US$33,000.

The Official Sony press release.


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