Poll: BD Total Revenue % Week Ending 10/11

[Blu Titan]

The #1 video seller for the week ending 10/11 was Snow White Blu-ray. The version with the DVD casing as well as the one with the Blu-ray casing were counted as a Blu-ray sale, since both contained 2 BD discs. The DVD only version will be released in November. Thus, Blu-ray accounted for 100% of Snow White unit sales. The other two notable new releases were: Year One with 11% BD share, and Trick 'R Treat with 28% of total unit sales to the Blu guys. To note that the second highest seller for the week Monsters vs Aliens sold only 53% of the amount genrated by Snow White Blu-ray. Thus, our poll...not scientific nor 100% accurate, but just for fun. What is your estimate for the BD % share of the Total Package Media Revenue for the week ending 10/11/09? I will start with an estimate of 22%.

[Terjyn]

I hate to be a downer, but I think there's no way that Blu-Ray revenue is over 20%.

The Revenue charts are not dominated by the top 20 most weeks, they are dominated by bargain bins, and thus this showing for Blu-Ray isn't going to affect things by more than a few % points.

[Blu Titan]

Originally Posted by Terjyn

I hate to be a downer, but I think there's no way that Blu-Ray revenue is over 20%.

The Revenue charts are not dominated by the top 20 most weeks, they are dominated by bargain bins, and thus this showing for Blu-Ray isn't going to affect things by more than a few % points.

That is a good point...DVD sales are driven by a hot new releases and the $5 Wally World bargain prices. I still think 22%.

[ACD]

[JasonR]

Originally Posted by Terjyn

I hate to be a downer, but I think there's no way that Blu-Ray revenue is over 20%.

The Revenue charts are not dominated by the top 20 most weeks, they are dominated by bargain bins, and thus this showing for Blu-Ray isn't going to affect things by more than a few % points.

Never say never! My father bought Snow White, because he never replaced his VHS copy and there was a 10 dollar off coupon. He doesn't even have a Blu-ray player, but he gets the DVD and the Blu future upgrade!

[Blu Titan]

Teryn made a very good call regarding bargain DVD's dominating the weekly revenue sales. However, that is a cash cow with diminishing returns.

[atomik kinder]

Originally Posted by Blu Titan

Teryn made a very good call regarding bargain DVD's dominating the weekly revenue sales. However, that is a cash cow with diminishing returns.

Do those even count on the charts? I mean, I thought they only took the top 20 titles and figured it out that way. Although, I have noticed a couple weeks where those bargain $5 DVDs at Target and Best Buy have shown up on the DVD top 20.

[Scorxpion]

If Snow White will continue selling like hot cakes still going to be a dominate for another consecutive week and a possible strong third week during the release of Transformers 2 ,the result will be exceptional .I guess 22 percent as Blu-titan predicted it is not far away.

[Terjyn]

Originally Posted by atomik kinder

Do those even count on the charts? I mean, I thought they only took the top 20 titles and figured it out that way. Although, I have noticed a couple weeks where those bargain $5 DVDs at Target and Best Buy have shown up on the DVD top 20.

They used to only take the top 20s. Now it's based on total revenue. When Bargain bin DVDs are estimated to be 40% of DVD sales, those 5$s and 10$s add up fast.

[Clark Kent]

Blu-ray seems to be tracking nicely in sales. The rise is a little slower than most projections called for, but that was not accounting for the high levels of unemployment or general malaise in the economy.