studios need to incentivize blu-ray (better commercials, earlier release, extras)

[mov9384ie]

isn't it time studios create incentives for j6p to look into blu-ray?

codecs, bitrates, etc are things enthusiasts care about and will buy into, but i think it's time studios go after the j6p in order to make the format really take off.

for example, look at the tv commericals typically shown for new releases. they almost always have same phrase:

"buy it this tuesday on dvd and blu-ray"

that doesn't register anything special about blu-ray. in fact they used the same format when psp movies were still around:

"buy it this tuesday on dvd and psp"


the least they could do is devote the last 3 seconds of the commercial to blu-ray:

"experience this movie in high definition only on blu-ray" (flash BD logo)

then people would have some sense of it, but the way it is now a lot of people don't know what it means and don't care to find out. next time you're with people who aren't especially into hdm (j6p) and a movie commercial comes on, ask them what the blu-ray thing at the end means.


the other big thing they could do is start releasing movies on blu-ray 2 weeks earlier than sd-dvd. this would definitely cause people to look into what blu-ray is.


lastly they could advertise extras only found on blu-ray. "upgrade to the blu-ray version and get exclusive commentary/behind-the-scenes/etc"



i think these are the sorts of things we should expect bda and studios to do instead of just cutting player prices