Samsung has 10,000 BD players shipped total.

[Jazar]

http://www.videobusiness.com/article/CA6381191.html

High-def supplier sources estimate that Panasonic is initially shipping about half the number of machines that Samsung—the first company to put a Blu-ray player on the market—initially shipped to retail. To date, Samsung has shipped 10,000 units of its player to retailers.

...

Philips is set to street its player at the end of October, confirmed company VP Marty Gordon. He didn’t comment on shipment size, but high-def sources indicate quantities will be similar to Panasonic’s somewhat narrow launch.

“All the [Blu-ray] manufacturers are being fairly careful about putting something together that works,” said Frank Roshinski, Tweeter VP and general merchandising manager for video. “They are dealing with more advanced discs coming, involving Java technology. It’s a little bit frustrating—I want to get this out and sell. But I also don’t want to take a lot of returns from people who are unhappy.”
Early negative Blu-ray reviews could lead manufacturers to tread cautiously to shelves with players after Samsung took hits from consumers upset over operational problems.

Not the best of news.