Disappointed that the BDA did not purchase Superbowl time

[MerrickG]

For all the criticism that Toshiba marketting takes they make a very smart (albiet ultimately futile) decision and purchase ad time for the superbowl.

How is it that the BDA can pass up an opportunity like that? This was a HUGE chance to get the message out about Warner and sales, but no "they werent ready" for a superbowl caliber ad.

This is disappointing because all this does create more uninformed customers who are going to pick up HD-DVD players at the firesale prices.

My question is:
Dumb move for the BDA or not?