Blu Success strategy? - Blu-ray Forum

SquidPuppet · 02-29-2008, 06:22 PM

I'd like to hear from people in-the-know about business/retail stradegies with regard to advancing Blu's success.

What would happen if the studios released the BD 30 days BEFORE the DVD? Would that create a sense of urgency in those folks that are hungering for a specific release, possibly pushing them toward adoption of Blu?

Is there a business drawback to this that I dont see?

Educate me please...any thoughts/comments welcome.

SpikesBluBlooded · 02-29-2008, 06:52 PM

That's actually an excellent suggestion! Reward the early adopters, and encourage new adopters with "early release" format exclusivity. It has a zero-cost factor, and is a win-win for all. Great idea!

WickyWoo · 02-29-2008, 06:56 PM

Not going to happen. They do one promotional push, and one only on the title. THey're not going to split their advertising dollars. Someone had this idea about every 2 weeks

02-29-2008, 06:22 PM	#1
SquidPuppet Blu-ray Duke Top contributor Member since:Dec 2007 Location:Club Loop Blu-ray collection:277 Blu-ray reviews:27	Blu Success strategy? I'd like to hear from people in-the-know about business/retail stradegies with regard to advancing Blu's success. What would happen if the studios released the BD 30 days BEFORE the DVD? Would that create a sense of urgency in those folks that are hungering for a specific release, possibly pushing them toward adoption of Blu? Is there a business drawback to this that I dont see? Educate me please...any thoughts/comments welcome.

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02-29-2008, 06:52 PM	#2
SpikesBluBlooded Special Member Member since:Sep 2007 Location:Orlando, FL Blu-ray collection:719 Trading Score:1	That's actually an excellent suggestion! Reward the early adopters, and encourage new adopters with "early release" format exclusivity. It has a zero-cost factor, and is a win-win for all. Great idea!

02-29-2008, 06:56 PM	#3
WickyWoo Blu-ray Champion Member since:May 2007 Trading Score:2	Not going to happen. They do one promotional push, and one only on the title. THey're not going to split their advertising dollars. Someone had this idea about every 2 weeks

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