What's that sticker doing there?

[LoveDoctor]

Hi all,

I just had to share my frustration at the annoying sticker that's on every Bluy-Ray I buy over here in Holland. I don't know about the rest of the world, but I'm pretty sure it's the same for all of you.

Usually on the lower lefthand corner of the cover you'll find these BLUE ROUND stickers telling you to: "Discover the difference with high definition immage and sound. Can only be used with a Blu-Ray player" or something similar!

Now ... the box says Blu-Ray already.. it's a blue box.. it's smaller and thinner than DVD, and it even says Blu-Ray at the top. Why would I need YET another reminder that I'm buying a Blu-Ray disc?

Also.. I COULD possibly live with the sticker.. IF it was of the EASY-OFF variety, but it's not. Unbelievably so, these stickers require constand chopping and picking until they're off, leaving a thick nasty glue mark which you have to take off with some petro-chemical agent.

Why is that??? Is this SONY policy? How can we persuade them to stop this?