Super fed up with this Sony player!!!

[JohnWestCoast]

I am somewhat speechless at this point...went with Sony, mostly due to brand name recognition and am at a loss to explain why my player doesn't work.
Last week I posted that I was having skip problems, video without audio and general erratic play. Contacted Sony and at their suggestion did the latest firmware update with a disc they supplied. Yep, I know, I was a month or so late on that update but it hadn't affected play at that point.
After firmware update today it now won't even RECOGNIZE Blu-Ray discs and repeats message "Can't read this disc." I know these discs aren't faulty as I have watched them before on this player and they worked for the most part flawlessly.
The really strange part is it will read SD-DVD's fine.
Now I am forced to send this hunk of crap to them and take my chances with their repair. It is still under warranty and only 7 months old.
I have never, ever had to send a piece of electronics back to the manufacturer. This includes Harman Kardon, JBL, Klipsch, JVC equipment.

I am saddened and disappointed by this product and will have to think long and hard before buying Sony again.