Regular DVD's in BLUE cases! - Blu-ray Forum

Johnny Vinyl · 08-15-2008, 01:00 PM

In the last few weeks I've noticed (here in Canada) a significant increase in the number of DVD's that are packaged in blue cases. This seems rather odd to me, as it must be confusing as hell for the consumer. It is obviously a planned strategy by the studios, but I fail to understand the reason for it and what they would view as the benefit.

If there are any marketing experts out there, could you enlighten me as to this "ploy"(?)....

AliceT · 08-15-2008, 01:32 PM

um this is nothing new. For years ive seen a ton of blue, red, and other color cases on dvds. I dont think there is anything nefarious going on about it. The benefit is that it gets your attention, its not being done as a ploy to make people think its blu-ray. It just makes it stand out in a sea of black cases.

Beta Man · 08-15-2008, 01:35 PM

Quote:

Originally Posted by AliceT

um this is nothing new. For years ive seen a ton of blue, red, and other color cases on dvds. I dont think there is anything nefarious going on about it.

I have 1,200 or so DVDs, and I'd say 99% are are in the standard, clear cases..... (of the ones not in cardboard, or steelbook etc) so define "Ton" I can't even recall one I have in a Blue Case, now that I think of it

AliceT · 08-15-2008, 01:41 PM

Quote:

Originally Posted by Beta Man

I have 1,200 or so DVDs, and I'd say 99% are are in the standard, clear cases..... (of the ones not in cardboard, or steelbook etc) so define "Ton" I can't even recall one I have in a Blue Case, now that I think of it

I own over 3000 dvds and i have about 10 or so that are in blue or red or whatever color cases. Just because you dont own any doesnt meant they dont exist. Walk up and down your local best buy, you will see various multi colored cases. Unless you point is , that they ARE trying to confuse people and make them buy regular dvds and thinking they are blu rays, even though they are in much larger cases? I dont get your point. Also you said standard clear cases...WTF is that? Ive only seen standard black cases.

Heres a sampling of some cases ive seen

Austin Powers Goldmember - BLUE CASE
Rose Red- RED CASE
That Darn Cat - WHITE CASE
Two Brothers- WHITE CASE
I, Robot- CLEAR CASE
a slew of fox movies - SILVER CASES
Legally Blonde 2 - PINK CASE

Thats just off the top of my head. The point is, ive seen every color case on dvd for years. Sure black is the standard, but multi color cases are nothing new. Like ive said, walk up and down your best buy aisles and you will see all kinds of color cases. Its nothing new.

Rose

Beta Man · 08-15-2008, 01:45 PM

Quote:

Originally Posted by AliceT

I own over 3000 dvds and i have about 10 or so that are in blue or red or whatever color cases. Just because you dont own any doesnt meant they dont exist. Walk up and down your local best buy, you will see various multi colored cases. Unless you point is , that they ARE trying to confuse people and make them buy regular dvds and thinking they are blu rays, even though they are in much larger cases? I dont get your point. Also you said standard clear cases...WTF is that? Ive only seen standard black cases.

yeah.. sorry... needed my morning coffee... "black" cases that is...

either way, I understand there are different colored cases, and they "exist" (so 10 out of 3,000 is a "ton" ??? ) I've never really looked for them, but the OP said he saw a lot of them, so either

1) he's more focused on it now

or

2) they are releasing more Standard DVDs in blue cases (as he's stating)

I know there is an Orange VHS, and even a Green one..... but I wouldn't say they released "a ton of colored VHS"

Johnny Vinyl · 08-15-2008, 01:48 PM

Quote:

Originally Posted by AliceT

I own over 3000 dvds and i have about 10 or so that are in blue or red or whatever color cases. Just because you dont own any doesnt meant they dont exist. Walk up and down your local best buy, you will see various multi colored cases. Unless you point is , that they ARE trying to confuse people and make them buy regular dvds and thinking they are blu rays, even though they are in much larger cases? I dont get your point. Also you said standard clear cases...WTF is that? Ive only seen standard black cases.

10 out 3,000? I would hardly call that a significant number. What I'm seeing lately is a significant increase in new releases packaged in BLUE, very similar and as close as you could get to Blu-ray BLUE. That to me looks like a definate planned stategy.

AliceT · 08-15-2008, 01:50 PM

Quote:

Originally Posted by John72953

10 out 3,000? I would hardly call that a significant number. What I'm seeing lately is a significant increase in new releases packaged in BLUE, very similar and as close as you could get to Blu-ray BLUE. That to me looks like a definate planned stategy.

Well, make sure you put your tin foil hat on then. I suppose the legally blonde 2 pink case is targeting pink-ray customers.

Besides, anyone that buys a blue cased dvd and THINKS it was the blu-ray version, even though its MUCH LARGER and most likely cheaper, deserves to be ripped off for not paying attention.

AliceT · 08-15-2008, 01:51 PM

Quote:

Originally Posted by Beta Man

yeah.. sorry... needed my morning coffee... "black" cases that is...

either way, I understand there are different colored cases, and they "exist" (so 10 out of 3,000 is a "ton" ??? ) I've never really looked for them, but the OP said he saw a lot of them, so either

1) he's more focused on it now

or

2) they are releasing more Standard DVDs in blue cases (as he's stating)

I know there is an Orange VHS, and even a Green one..... but I wouldn't say they released "a ton of colored VHS"

No 10 out of the 3000 i own isnt a ton, but ive seen ALOT more at the stores. Typically they are kids movies though, so I dont usually buy them. Colored cases are nothing new.

Johnny Vinyl · 08-15-2008, 01:54 PM

Quote:

Originally Posted by AliceT

Well, make sure you put your tin foil hat on then. I suppose the legally blonde 2 pink case is targeting pink-ray customers.

Besides, anyone that buys a blue cased dvd and THINKS it was the blu-ray version, even though its MUCH LARGER and most likely cheaper, deserves to be ripped off for not paying attention.

I can do without the sarcasm, thank you very much. I NEVER said there weren't any other colour cases out there. I'm bringing up one point only and would like an intelligent reply.

Marine Mike · 08-15-2008, 02:00 PM

Quote:

Originally Posted by AliceT

I own over 3000 dvds and i have about 10 or so that are in blue or red or whatever color cases. Just because you dont own any doesnt meant they dont exist. Walk up and down your local best buy, you will see various multi colored cases. Unless you point is , that they ARE trying to confuse people and make them buy regular dvds and thinking they are blu rays, even though they are in much larger cases? I dont get your point. Also you said standard clear cases...WTF is that? Ive only seen standard black cases.

Heres a sampling of some cases ive seen

Austin Powers Goldmember - BLUE CASE
Rose Red- RED CASE
That Darn Cat - WHITE CASE
Two Brothers- WHITE CASE
I, Robot- CLEAR CASE
a slew of fox movies - SILVER CASES
Legally Blonde 2 - PINK CASE

Thats just off the top of my head. The point is, ive seen every color case on dvd for years. Sure black is the standard, but multi color cases are nothing new. Like ive said, walk up and down your best buy aisles and you will see all kinds of color cases. Its nothing new.

Rose

Congrats!

You completely misinterpretted what Beta-Man said!

All he was saying that he doesn't recall out of 1,200 movies that have a different colored case, not that he believed none existed.

Also he was commenting towards you stating that you said that there are a 'ton' of DVDs out there with different colored case than Black and you provided 7 movies out of your 3000, which is .23%.

Now you may be saying "Oh of course there are more, but I just can't think of more". Then you would be in the same boat as Beta-Man as he stated he couldn't think of anymore and you are being an ******* to him for the same thing you are doing yourself.

jhansla · 08-15-2008, 02:01 PM

Nim's Island comes in a blue case as well. Noticed it in Wal-Mart the other day. I doubt it's a planned strategy though.

Beta Man · 08-15-2008, 02:03 PM

Quote:

Originally Posted by AliceT

No 10 out of the 3000 i own isnt a ton, but ive seen ALOT more at the stores. Typically they are kids movies though, so I dont usually buy them. Colored cases are nothing new.

Again... I agree.... I know there are colored cases, and have been for some time.

To the OP, maybe you're more perceptive to the color of the case now, or perhaps there truely are more being released. Obviously older releases shouldn't be looked at, but I'd curious to examine the number of newer releases not using the standard black cases in comparison to the past.

It could also just be a larger strategy, since companies try to differentiate their products to add preceived value, and the color of the case is a cheap way to do that.... even cheaper than slip-covers etc... Fletch had a release with a lenticular cover etc....

It would be interesting to see if it's one studio in particular that is doing it too

Ferris · 08-15-2008, 02:09 PM

Quote:

Originally Posted by AliceT

Besides, anyone that buys a blue cased dvd and THINKS it was the blu-ray version, even though its MUCH LARGER and most likely cheaper, deserves to be ripped off for not paying attention.

I agree with this, to an extent. I'm not sure they "deserve" to be ripped off, though I certainly believe consumers are sometimes not perceptive enough to see the difference. I know I've accidently bought a Fullscreen version of a DVD which was also offered in Widescreen, back in the day.

In any case, if distributors are being "nefarious" by purposely packaging their DVDs in blue cases (which I don't think is their intent), it's a sign that "blue" is being noticed. It means they recognize the power of blu-ray. Deceptive? Maybe, but it will serve consumers in making sure they're more knowledgeable of the technology they are buying into.

Marine Mike · 08-15-2008, 02:09 PM

Quote:

Originally Posted by John72953

In the last few weeks I've noticed (here in Canada) a significant increase in the number of DVD's that are packaged in blue cases. This seems rather odd to me, as it must be confusing as hell for the consumer. It is obviously a planned strategy by the studios, but I fail to understand the reason for it and what they would view as the benefit.

If there are any marketing experts out there, could you enlighten me as to this "ploy"(?)....

I don't think that there is any 'ploy' persay regarding this as much as trying to make their DVDs stand out from other DVDs in black cases.

Groo The Perverted · 08-15-2008, 02:58 PM

Quote:

Originally Posted by Beta Man

I can't even recall one I have in a Blue Case, now that I think of it

Priscilla Queen of the Desert was in a Pink box.

Snowball Express was in a blue box.

Big Fish was in a clear one with a doublesided art cover.

Most of the ones I've had are in the black ones though.

AliceT · 08-15-2008, 04:46 PM

Quote:

Originally Posted by Marine Mike

Congrats!

You completely misinterpretted what Beta-Man said!

All he was saying that he doesn't recall out of 1,200 movies that have a different colored case, not that he believed none existed.

Also he was commenting towards you stating that you said that there are a 'ton' of DVDs out there with different colored case than Black and you provided 7 movies out of your 3000, which is .23%.

Now you may be saying "Oh of course there are more, but I just can't think of more". Then you would be in the same boat as Beta-Man as he stated he couldn't think of anymore and you are being an ******* to him for the same thing you are doing yourself.

LOL you misinterpreted my reply because thats what YOU do best. He said he does not own 1 that is in a blue case. I said thats fine, but there are blue cases, and have been before. Austin Powers Goldmember came out YEARS ago, and was in a blue case. That was my point. Most of my reply was also directed at the OP, not just Beta-Man, so way to read things the way you want to, and slant things to your view, but as ive seen in the past few months, its what YOU do best.

Beta Man · 08-15-2008, 04:57 PM

Quote:

Originally Posted by AliceT

LOL you misinterpreted my reply because thats what YOU do best. He said he does not own 1 that is in a blue case. I said thats fine, but there are blue cases, and have been before.

Just to clear it up.... you quoted me, and responded..... you quoted this...

Quote:

Originally Posted by Beta Man

I have 1,200 or so DVDs, and I'd say 99% are are in the standard, clear cases..... (of the ones not in cardboard, or steelbook etc) so define "Ton" I can't even recall one I have in a Blue Case, now that I think of it

I can't recall.... as in... I can't think of one... I'm not aware of one.... etc....

As far as the Austin Powers movies..... I didn't care for them, and don't own them.....

I may have one in a blue case.... again, the OP said he's seeing "many more" specifically in blue cases, and so far I haven't seen anything to lead me to believe there WERE, or ARE a lot of colored cases out there

No need to be condencending, just trying to understand the OP's point/experience..... your approach of "you're an idiot.... where have you been" type of attitude doesn't really help in proving him either right, or wrong.....

Lucy Diamond · 08-15-2008, 05:00 PM

I know that Nim's Island is in a blue case for DvD.

They can use all the blue cases they want...they will never be Blu!!!

AliceT · 08-15-2008, 05:01 PM

Quote:

Originally Posted by Beta Man

Just to clear it up.... you quoted me, and responded..... you quoted this...

I can't recall.... as in... I can't think of one... I'm not aware of one.... etc....

As far as the Austin Powers movies..... I didn't care for them, and don't own them.....

I may have one in a blue case.... again, the OP said he's seeing "many more" specifically in blue cases, and so far I haven't seen anything to lead me to believe there WERE, or ARE a lot of colored cases out there

No need to be condencending, just trying to understand the OP's point/experience..... you're approach of "you're an idiot.... where have you been" type of attitude doesn't really help in proving him either right, or wrong.....

Strange, i cant recall saying your an idiot and where have you been. Maybe you just take things you read online too seriously? For the most part, I was talking about the OP's insinuations that the distributors are doing this on purpose. I showed that there is a precedent for it by explaining that there are colored cases in the past, and they are not as rare as one might think.

Also, everyone is questioning me for saying there are a ton like them out there. Yet no one is asking the OP where are the examples of all these cases hes suddenly seeing. I personally saw 1 new release in the past few weeks that had a blue case, but it also had a slip cover over it, i dont recall the title. So for clarification, where are the slew of new titles with blue cases he is talking about? His exact words were a signifigant increase. To notice an increase is to acknowledge that there have been some in the past and he is seeing more. What is "signifigant" in this case? Like ive said, ive seen 1.

Beta Man · 08-15-2008, 05:21 PM

Quote:

Originally Posted by AliceT

Strange, i cant recall saying your an idiot and where have you been. Maybe you just take things you read online too seriously? .

This is the last time I feel necessary to quote myself since you refuse to comprehend what I'm writing

Quote:

Originally Posted by Beta Man

. your approach of "you're an idiot.... where have you been" type of attitude doesn't really help in proving him either right, or wrong.....

As in.... THE TYPE OF ATTITUDE..... nowhere did I say you actually said that... but that is they message you're conveying with the words/tone you are using.

Enough said. You're intent at arguing, when the subject isn't very controversial to begin with.... and I've already stated that I haven't seen evidence to support, or refute the OP's comments.........

Quote:

Also, everyone is questioning me for saying there are a ton like them out there. Yet no one is asking the OP where are the examples of all these cases hes suddenly seeing.

My only point is, maybe he's just more sensitive to them now, and he's noticing, while they've been there all along... but as I said before, "It'd be interesting to see" I don't know the answer, and I've been saying that all along, and also we haven't seen anyone prove him wrong yet

He just made an observation, he didn't conduct a scientific testing

We'll leave the topic "Open to more examples" if anyone has seen similar things at retail/online, please contribute

08-15-2008, 01:00 PM	#1
Johnny Vinyl Moderator Top ranked HT gallery Top contributor Member since:Jul 2007 Location:At the crossroad of Analogue Dr & 2CH Ave Home Theater Gallery:19 Blu-ray collection:205 DVD collection:7 Blu-ray reviews:3 Trading Score:8	Regular DVD's in BLUE cases! In the last few weeks I've noticed (here in Canada) a significant increase in the number of DVD's that are packaged in blue cases. This seems rather odd to me, as it must be confusing as hell for the consumer. It is obviously a planned strategy by the studios, but I fail to understand the reason for it and what they would view as the benefit. If there are any marketing experts out there, could you enlighten me as to this "ploy"(?)....

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08-15-2008, 01:32 PM	#2
AliceT Banned Member since:Mar 2008 Location:PSN ID- damreg1022	um this is nothing new. For years ive seen a ton of blue, red, and other color cases on dvds. I dont think there is anything nefarious going on about it. The benefit is that it gets your attention, its not being done as a ploy to make people think its blu-ray. It just makes it stand out in a sea of black cases.

08-15-2008, 02:01 PM	#11
jhansla Expert Member Member since:Feb 2007 Location:Orlando, Florida Blu-ray collection:257 Trading Score:3	Nim's Island comes in a blue case as well. Noticed it in Wal-Mart the other day. I doubt it's a planned strategy though.

08-15-2008, 05:00 PM	#18
Lucy Diamond Blu-ray Champion Top contributor Member since:Apr 2008 Location:The Tomb of Annihilation 4K collection:- Blu-ray collection:- DVD collection:- Digital collection:- Blu-ray reviews: 2 Trading Score:3	I know that Nim's Island is in a blue case for DvD. They can use all the blue cases they want...they will never be Blu!!!

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