TV Ads Grab Attention eve in Fast-Forward

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TV Ads Grab Attention eve in Fast-Forward

10-02-2008, 04:58 PM

Bizdady

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TV Ads Grab Attention eve in Fast-Forward

http://news.yahoo.com/s/livescience/...ninfastforward

Quote:

Now a neuromarketing study finds that viewers aren't zoning out, but actually pay attention to ads when hitting their fast-forward button.

"Our conclusion was that people don't skip ads," said Carl Marci, cofounder and CEO of Innerscope Research. "They're just processing them differently."

Sounds right to me. I know Im always paying extra attention when fast forwarding so I dont jump in late lol Can be some good news for shows out there scared of the DVR.

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