Universal Studios under pressure to support Blu-ray?

[Anthony P]

That's a fair point. I think the cost of getting a modulater differs quite a bit from getting an HD set though.

but he does not need an HD set, the same way that the guy with a DVD player did not need to use component, even at that DVD is better on an HD set then SD isn't it? why do you think RF modulator and SD TV was good enbough for DVD but now it is impossible for someone to eventualy buy a BD player and connect it to an SD set.

What you are missing are three things

1) as player prices drop making DVD player becomes a waste for everyone (this was not true for VHS that had a 20y history and until recently was the only way to tape

2) as people start renting and buying BD releasing titles on DVD becomes less enticing

3) DVD-> BD is seamless, the persons habits don't need to change, that was not true with VHS-> DVD. let's assume in 2years someone makes a 100$ BD player, let's say all studios are releasing on BD, let's also say someone's DVD player just broke and he went to the store, he has seen BD creep on the shelves to where it is 1/2, his rental place has the same number of BDs and DVDs the shelves are full of BD players and there are 3 DVD models at 20$, 30$ and 50$, is he more likely to dismiss the facts and go with an other DVD player or say I will buy that cheap 100$ BD player just to be on the safe side, because DVD is losing ground?

some might go for 20$ DVD player but most will go with the 100$ BD player and the snowball keeps on growing.

Its the average consumer that will need to buy into this and they think DVD is awesome. Heck, my brother-in-law thinks his 480P projector is High Def!

I don't know what is the issue with your BiL but the average consumer follows the flow and is scared to be left out when something new comes out. They are not complete morons. We are all average consumers in stuff we don't care as much, it does not mean we are all driving Ladas and eating at the cheapest fast food place every day. Just that some people know much more then us on those other subjects where we are J6P. It also means that when we want something where we are in the J6P category we ask people that know more on the subject what to buy (and that is what AV-J6P does with AV)