Steelbooks..Why....

[danman227460]

I thought it was a "gimmick" to sell titles?

I mean most of the steelbooks, besides a few titles, are pretty much bottom barrel. I bet if they weren't in the steelbook form, most people wouldn't own that movie.

The way I see it is, if you have a title like TDK, Iron Man etc and you want to make sure they sell even more than before, get a steelbook. Think about this way.

If you weren't interested in the steelbook or a collector, how many of you waited until there was a sale on those movies? Otherwise, everyone shelled out WAY more for the extra casing when a sale for the plastic would have netted a huge savings.

That is the way I see it, a sales tactic. It makes you pick up certain movies you wouldn't normally buy just because of the fancy case and it makes you buy movies you want at a higher price.