Idea to boost Blu-ray sales

[LynxFX]

Originally Posted by daringdogcow

Obviously, I can't get into the head of someone who runs an media empire and earns $27.7 million a year, but I don't think movie theaters have all the market power here. It's Hollywood studios that are the resource monopolies; without them, theaters would have no content to present to their audiences. The studios, on the other hand, have alternative business models they're working on. Paramount just released Jackass 2.5 online.

They have a mutual power between the two. Without movies, yes theatres would have nothing to show, but without theatres, movies would have no place to show them. I think you are underestimating the feeling of watching a movie on the big screen. Going to the movies is a national pasttime and it will always be there. Theatres are still a major source of revenue, especially now with worldwide markets expanding. The other advantage is if a family goes to the theatre they are spending close to $50 to see it since everyone needs a ticket. You purchase the movie ondemand or on BD you only are purchasing it once for much less. I know they tried an onDemand simultanious release of a film a while back. It cost $50, so it was meant to cover those extra tickets lost. Eitherway there are some out there that are trying to fix something that isn't broken, but with all this tinkering they might just pull the wrong thread.

DVDs still have MSRPs in the $20-30 range, and they're at the end of their lifecycle.

And BD's have MSRP in the $30-$44 range. You are right that there have been some decent deals on new releases and some Studios are doing the right thing in reguards to catalog prices. So some are starting to get the idea, that expensive media isn't selling. But this needs to become the norm, not the exception. All you ever hear about is the cost of players players players. Well I only need one player at the moment, but I'll spend 20x that on the media I stick in the machine. Player prices will naturally come down, they always do. Media usually stays about the same so I would like to push to get that price down.

Think of it this way, the closer BD's get to DVD pricing, the more likely people will make the investment in a player, and the more BD's get sold. We have already seen that cheap players don't sell expensive media. HD DVD proved that perfectly for us.