OK, how many HDTVs are there really? - Blu-ray Forum

BillCable · 01-28-2008, 04:04 PM

Is this Nielsen the same Nielsen that gives us our Blu-ray v/s HD DVD sales data every week? Because I know they rely on sales data for their high def stats. Why would they rely on surveys for HD-TV ownership?

dobyblue · 01-28-2008, 04:42 PM

ACcording to Understand & Solutions, right now 34% of US households have HDTV.

By 2011 they expect that number to be 90%.

SGRSBSKIER · 01-28-2008, 08:36 PM

In the article http://www.ce.org/Press/CurrentNews/...l.asp?id=11309 is says 30% of US households have and HDTV.

That would put it around 33 million households.

I have no idea how Nielsen only gets 15.5 million households.

BillCable · 01-28-2008, 10:19 PM

That's what I'm saying! Why is the Nielsen data so different?? It just doesn't make sense.

Anthony P · 01-29-2008, 12:42 AM

the issue is three fold

1) no one knows the distribution (who buys what and for what use)
2) the numbers grow fast (so several weeks/months difference can make a big difference
3) the TV portion of Neilsen (unlike VS) gets very small samples from certain areas and then tries and extrapolate. Some comes from the different sample pops and then they compare them to other external factors (i.e. a lot of HD here while not much there). What you also need to do is consider that there are two proportions in that article (use HD and have HD), the way they get the people that have HD is by asking them if they have an HDTV, like any question in a poll sometimes it can be misconstrued or something.

Terjyn · 01-28-2008, 05:03 PM

Quote:

Originally Posted by BillCable

Is this Nielsen the same Nielsen that gives us our Blu-ray v/s HD DVD sales data every week? Because I know they rely on sales data for their high def stats. Why would they rely on surveys for HD-TV ownership?

Raw sales aren't a good indication of the percentage of homes with HDTVs in them.

If you are counting up Blu-Rays sold, it doesn't matter who the buyer is.

If you are trying to figure out Household HDTV penetration, it's a big deal who the buyer is.

BillCable · 01-28-2008, 05:09 PM

Ah, that's true.

But even the raw numbers are vastly different. You can't tell me that Nielsen concludes that the 53 million HD-TVs are owned by just 15 million households.

WHITETRASH · 01-28-2008, 05:37 PM

Quote:

Originally Posted by BillCable

Ah, that's true.

But even the raw numbers are vastly different. You can't tell me that Nielsen concludes that the 53 million HD-TVs are owned by just 15 million households.

Why not? I am not a rich man by anyone's definition and I own 3 HDTVs. I am sure some people own 4 or 5.

Terjyn · 01-28-2008, 05:39 PM

I could believe that. (53 million sold, 15 million houses)

Every sports bar in America has 1 or more HDTVs installed.

Most large corporations have displays with HDTVs installed.

Rich families will have multiples.

etc. etc.

There are sports bars here that have 50 HDTVs scattered throughout. Doesn't take too many of those before that 53 million number comes way down fast.

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01-28-2008, 04:04 PM	#1
BillCable Expert Member Member since:Jun 2007 Blu-ray collection:1 Blu-ray reviews:1	Is this Nielsen the same Nielsen that gives us our Blu-ray v/s HD DVD sales data every week? Because I know they rely on sales data for their high def stats. Why would they rely on surveys for HD-TV ownership?

01-28-2008, 04:42 PM	#2
dobyblue Super Moderator Top contributor Member since:Jul 2006 Location:Ontario, Canada Home Theater Gallery:71 4K collection:55 Blu-ray collection:655 Blu-ray reviews: 15	ACcording to Understand & Solutions, right now 34% of US households have HDTV. By 2011 they expect that number to be 90%.

01-28-2008, 08:36 PM	#3
SGRSBSKIER Senior Member Member since:Sep 2007	In the article http://www.ce.org/Press/CurrentNews/...l.asp?id=11309 is says 30% of US households have and HDTV. That would put it around 33 million households. I have no idea how Nielsen only gets 15.5 million households.

01-28-2008, 10:19 PM	#4
BillCable Expert Member Member since:Jun 2007 Blu-ray collection:1 Blu-ray reviews:1	That's what I'm saying! Why is the Nielsen data so different?? It just doesn't make sense.

01-29-2008, 12:42 AM	#5
Anthony P Blu-ray Count Member since:Jul 2007 Location:Montreal, Canada	the issue is three fold 1) no one knows the distribution (who buys what and for what use) 2) the numbers grow fast (so several weeks/months difference can make a big difference 3) the TV portion of Neilsen (unlike VS) gets very small samples from certain areas and then tries and extrapolate. Some comes from the different sample pops and then they compare them to other external factors (i.e. a lot of HD here while not much there). What you also need to do is consider that there are two proportions in that article (use HD and have HD), the way they get the people that have HD is by asking them if they have an HDTV, like any question in a poll sometimes it can be misconstrued or something.

01-28-2008, 05:09 PM	#7
BillCable Expert Member Member since:Jun 2007 Blu-ray collection:1 Blu-ray reviews:1	Ah, that's true. But even the raw numbers are vastly different. You can't tell me that Nielsen concludes that the 53 million HD-TVs are owned by just 15 million households.

01-28-2008, 05:39 PM	#9
Terjyn Blu-ray Knight Member since:Jul 2007 Blu-ray collection:122	I could believe that. (53 million sold, 15 million houses) Every sports bar in America has 1 or more HDTVs installed. Most large corporations have displays with HDTVs installed. Rich families will have multiples. etc. etc. There are sports bars here that have 50 HDTVs scattered throughout. Doesn't take too many of those before that 53 million number comes way down fast.

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