BD Hardware Sales Are Fast Overtaking DVD's

[Blu Titan]

A nice little read from HMM. It is obvious that Blu-ray is the current and future king of optical home entertainment media. However, Blu-ray's emergence into the homes of everyday people is happening sooner rather than later. I see evidence of this every time I go into Blockbuster or Best Buy. Do you guys thing that FINALLY those very few remaining Trolls will be silenced? No, don't think so. What else would they write about then? Anyways, here's part of the article that deals with the emergence of 3D in the HT. Basically consumers are not willing to pay a premium for the feature.

UNIVERSAL CITY, Calif. — Consumers may love new 3D content, but they sure don’t want to pay much more to watch it at home.

That’s according to consumer research presented by In-Stat Digital Sept. 18 at the 3D Entertainment Summit, which featured studio and consumer electronic company executives, research firms and 3D technology experts.

Michelle Abrahams, principal analyst with In-Stat, shared research that showed 64% of consumers surveyed expressed at least some interest in 3D content, but 25% of consumers said they wouldn’t pay any premium for a 3D-enabled TV. On the software side, 33% of respondents said they wouldn’t spend more money for a 3D disc over its 2D counterpart.

Blu-ray Disc player owners, however were a different story.

“Those who already own a Blu-ray player were more likely than other respondents to spend more,” Abrahams said.

Here's the part about Blu-ray hardware sales overtaking DVD.

...He said the fact that Blu-ray hardware sales are fast overtaking DVD hardware sales (with DVD projected at 53% and Blu-ray at 47% for 2009) is good news for future 3D-on-Blu-ray ventures, especially because “at the moment consumers can only get the full benefit [of 3D] in the theater.”

http://www.homemediamagazine.com/3-d...-3d-home-17088