UK Hardware and disc sales 2007

[Ispoke]

Again taken from the Times article

Screen Digest, the media research company, estimates that in Britain in 2007, 7,000 Blu-ray players were sold. However, the Blu-ray was incorporated within Sony’s PlayStation 3, which sold about 754,000 consoles. This compared with 15,000 HD DVD players and 40,000 HD DVD drives built to attach to the Xbox console.

Though there were many more Blu-ray players thanks to sales of the PlayStation 3, the discs sold (470,000 Blu-Ray discs, 200,000 HD DVDs) indicated a more even contest. Equally, the great technology war appears something of a minority interest, when compared with the 250 million DVDs that sold.

Bit suprised by the low volume. Still clearly shows Blu-ray ahead in hardware and software sales

[Grisle]

Why is 470K v 200K an more even contest? When Warner said the consumers didn't want to decide for themselves what about the 2 to 1 ratio and the 52 wins in 07' alone. Why is it that no one states that the consumers chose Blu-ray?

[NutsAboutPS3]

Interesting - so combined high def sales were 0.27% of DVD sales.

I do have a suspicion that high def simply won't be as attractive to people in the UK as it is in the US. We only have small homes, and people want small TVs in their living rooms. Most people don't have space to have a dedicated room for a home cinema. The difference in quality from DVD to high def is not that great when you're looking at a 32" screen from 12 feet away. And the sound quality is a non-issue for people who still listen through their TV speakers because they don't want a separate home cinema sound system, and that is the majority of the population here in the UK.

[Blu_Ray_UK2007]

Its just a time operation over here.

I agree with everything said above.. but it takes a chain reaction to make things stick over here.

One friend will go to anothers house.. see his awesome 1080p set up, and want one.

I never thought DVD or Widescreen TV's would become main stream over here.

[eat_me_cool]

Figures I've seen from a UK insider say UK Sales of BD films were 750K against 250K HD-DVD in 2007. This matches the 3:1 sales advantage posted by Chart-Track. Screen Digest ESTIMATE the figures Chart-Track MEASURE them

US has 6 x the UK population of the US so the per capita sales of the PS3 would equate to 6 x 754k = 4.5Million. This in a less that a year since the March launch of the PS3. Chart-Track have released PS3 sales figures for over 1million in 2007

Which proves the PS3 is selling very well and has massacred HD-DVD

[Fozziwig]

I believe the consensus is that having two competing HD formats has confused the general consumer and stalled wider adoption of HDM.

Once HD DVD has been finally swept off retailer shelves then we should see a much faster rate of uptake.

I have a feeling retailers will have an eye on the Olympics starting in August as a great opportunity to sell HD TV's. And what better time to get consumers to upgrade to Blu-ray while they are in the mood for Hi Def.

[Ispoke]

Originally Posted by eat_me_cool

Figures I've seen from a UK insider say UK Sales of BD films were 750K against 250K HD-DVD in 2007. This matches the 3:1 sales advantage posted by other sources......

Interesting........Are you talking about Max? Can you link the info?

[NutsAboutPS3]

Originally Posted by Blu_Ray_UK2007

I never thought DVD or Widescreen TV's would become main stream over here.

I think they have been adopted for different reasons to those that will drive high def. DVDs appealed because they take up less shelf space than VHS in our small UK homes, also the greater durability and ability to access individual eps for TV series.

Widescreen and high def TVs - I think most people are primarily interested in flat panel TVs because they're smaller and hence look better in our small living rooms.

I try to do my bit by extolling the virtues of high def to people at every opportunity, but friends I know who've tried it say they just can't see that much difference, and I think the main reason is the combination of TV size and viewing distance. The industry will need to come up with compelling reasons other than AV quality to get these people to switch over.

[eat_me_cool]

Originally Posted by Ispoke

Interesting........Are you talking about Max? Can you link the info?

No, but she definitely has access to the UK sales figures

http://www.avforums.com/forums/showp...5&postcount=26

You can calculate the totals by doing an inverse
eg 18.6 % 140,528 units == 140528/.186 = 755k