Whoa! Sony BDP-S1 at Bj's for $347

[Longshot]

Was just at BJ's during my lunch hour. I usually go there once a week. Today as I ventured through the electronics section a huge and I mean huge Sony HDNA display smacked me in the face. Right in the middle connected to the 52" Bravia 1080P LCD was the BDP-S300 playing Spidey 3. Underneath is a stack of S-1 with a huge price sign of $347. I found the manager and he said this display was setup Monday and will run through the holidays.

The display is very impressive as it has three Sony LCD's along with the S1 and the 80GB PS3 and a huge display case for Bd films. If Sony can replicate this at other big box stores Bd will be a smashing success this xmas.