DTS HD for Blu-ray and HD-DVD!!!!

[Psychogenicscc]

http://www.dtsonline.com/company/pre...cID=1&yID=2004

DTS Unveils DTS-HD Brand For High Definition Media Formats

DTS Renames DTS++ for the Consumer Market & Announces Branding Campaign

PR for: DTS Corporate



DTS (Digital Theater Systems, Inc.) (NASDAQ: DTSI) unveiled today DTS-HD, as the new trademarked brand name for its lossless technology. Previously known under working name DTS++, the DTS-HD mark will denote media, source players and decoders that are compliant with the next generation high definition disc formats, Blu-ray Disc and High Definition DVD (HD-DVD). In addition to debuting the new brand and logo, DTS will support DTS-HD with a branding campaign to roll out in conjunction with the introduction of the new optical disc formats. DTS announced in September that its core 5.1-channel surround sound was selected as mandatory audio technology for both HD-DVD and Blu-ray Disc, and DTS-HD (DTS++ in some Blu-ray Disc and HD-DVD documents), was also chosen as an optional feature in both formats.

DTS-HD is a set of extensions to the Coherent Acoustics audio coding system, which also encompasses DTS Digital Surround, DTS-ES, and DTS 96/24. The introduction of DTS-HD will provide manufacturers and content providers with a complete range of DTS-branded technologies, incorporating lossless technology for next generation formats. :twisted: